"It's not enough that we do our best; sometimes we have to do what's required."

You think you have it in you to do what's required?

You think you have it in you to lead your company to the top?

You think you have it in you to beat your competitors?

Well think again.

On behalf of Insight 2011 at IIM Ahmedabad, we are proud to present 'Wizards of Barter', the first of its kind marketing strategy event. Test your ability to step into the shoes of the top management of a firm and design its go-to-market strategy. But the buck doesn't stop here! Battle it out with the competing teams over market share by designing strategies specifically to counter theirs. The brand that stays one step ahead of its adversaries is destined to rule the market.

First Round: To qualify just watch these two advertisements -

and answer the following simple question:

Based only on what you saw in these ads, which one of these hotels would you want to book on your vacation? Why? (Within 300 words)

1. Each team should have a maximum of 4 and a minimum of 3 students. All students should be from the same institute.

2. Send your answers to the question as a Word document to wizardsofbarter@iimahd.ernet.in. The subject of the mail should be "Insight_WOB" and the name your file as "WOB_teamname.doc".

3. The same document should also contain the following information: team name, team size, team members' names, their email ids, contact numbers, name of the college and team leader.

4. Teams that qualify for the finals shall be intimated in due course.

Format of the game

• Each of the qualifying teams would be given the same case study of a new product launch, prior to the actual event. They would be required to develop a marketing strategy for this launch and present it to our panel of judges.

• Now we imagine that 6 months have passed and all the teams' strategies are out in the open. They would now have to redesign their tactics to counter their opponents' moves, within a stipulated time. They would present their counter-strategies again to the panel, based on which the final winner shall be decided by the esteemed jury.

The final decision of the judges would be based on the team's performance in both rounds.

Registrations are now Closed. A big thanks to all the participants for making an effort. We are thrilled to receive such good quality entries from all over India. 

Results of Round 1

We were thrilled by the huge number of entries and the judges spent a considerable amount of time in arriving at these results. We would like to thank all the participants for their effort.

Congratulations to the shortlisted teams. Details of the next round will be communicated to you shortly.