Social Revelation gives you an opportunity to break away from the clutter of profit-minded cases and the traditional business competitions. This is an event that helps NGOs improve the life of the underprivileged. Social Revelation is a social initiative by the IIMA students that involves leveraging the marketing research platform to cater to the needs and requirements of social and non-profit organizations in the country.

Top teams from across the nation will tackle the problems faced by 5 NGOs from Ahmedabad. Each of these NGOs has a unique set of issues that hinder its path towards social upliftment of the underprivileged. Social Revelation gives you an opportunity to look closer into these issues. The students will get an opportunity to explore the unique issues that social sector organisations and NGOs face. It is an opportunity for you to think with not just your brain, but also your heart. Don’t miss this opportunity to impact the lives of underprivileged and contribute to society.

1. This is a team event. Each team will consist of minimum of 2 and maximum of 3 members. Both the team members need to be registered on the Insight Website.

2. The team needs to be registered on the Insight Website after both members are registered on the website.

3. Both members of the team need to be from the same institute.

4. There will be 2 rounds in the event. Round 1 will be off-campus and Round 2 will be held on campus. Please refer to the Important Dates Section for further details.

5. This contest is open to both first year and second year students.

6. A student cannot be a member of more than one team.

7. There is no restriction on the number of teams from the same institute.

8. Each team can submit only one entry for Round 1.

9. The decisions of the organising committee will be final.

10. The decision of the panel of judges regarding evaluation will be final and binding.

11. The teams shortlisted for Round 2 need to confirm their attendance for Round 2 by 13th October. The unconfirmed team will be disqualified.

Rules for Round 1

1. There are three different sets of NGOs. Each set has one case.

2. Your team need to select only one set from the above three sets.

3. At the end of Round 1, we will select three teams under each set. In total we will select nine teams. Submission details are given below.

4. The shortlisted team will be notified by e-mail.

5. Further instructions pertaining to each case are given in the attached cases.

6. Submission Details:

1. The submission is to be made in the form of a 4-slide ppt (excluding title slide and a final Thank you slide)

2. Do not mention your name anywhere except the Title Slide.

3. The title slide must contain name of the team members, college name, team name, email ID and cell phone numbers of the team members. The ppt is to be titled as SocialRevelation_< CaseNo. >_< TeamName >

4. The ppt is to be sent across to socialrevelation@iimahd.ernet.in with the Subject Line as SocialRevelation_< CaseNo. >_TeamName. The Case No. for each case has been mentioned in the case itself.

5. The body of the email should contain all the contact details of the participants (name, team name, mobile no., email id, institute name).

6. Deadline for Submission of Round 1 is extended till 7^th October, 08:00 hours

7. In case any team does not adhere to the submission rules, the team will be disqualified.

Rules for Round 2

1. Round 2 will be conducted on campus on 22nd October 2011 at 6 P.M.

2. Reimbursement up to Rs. 1500 for each member of the finalist team will be provided. The finalists will have to present their boarding passes/bus tickets/train tickets to get the reimbursement.

3. On 22^nd October, the finalist will present their analysis to the NGOs.

4. Further rules regarding Round 2 will be communicated to the finalists.

The cases will be made available on October 2nd at 9 am

You need to select any of the 3 cases given below. Detailed instructions are given in the case and in the "Rules and Regulations" section. Please remember that we will be selecting only 3 teams per case.