On behalf of Insight 2011 team, IIM Ahmedabad, it gives us immense pleasure to invite you to "Productomania", a one of its kind platform to showcase your marketing prowess.

Each team shall be assigned a start-up and shall be provided details regarding its product/service offering.

"Productomania" requires teams to formulate Marketing strategies that these firms could potentially adopt for their products or services.

In the Finale round on campus (22^nd October), teams have to come up with Client pitch video for their assigned start-ups. This video can be used by the start-ups for pitching to their prospective clients.

Note: Sufficient guidance shall be provided to the teams for the aesthetic aspects of the video

1. Each team should comprise of two to three members from the same institute

Round 1:

A presentation (.ppt) on the given product containing:

1. Products' future Marketing strategy

2. Competitive Advantage(s)

3. Future Impediments, obstacles and, Growth Plans

Round 2:

A Video (2 to 3 Minute duration) introducing products to the target client, which can be used by the company as a client pitch

The video should cover the following aspects:

1. Product Description

2. Point of Differentiation

3. Reason To Buy

   Note: The contents can be customised depending on the product type and Teams will be given specific instructions regarding the same

2. The top 5 entries from Round 1 shall be chosen for the Campus Finale to be held on 22nd October

3. All decisions taken by the judges will be final and binding

Entries will be judged by a jury comprising Faculty, Marketing (IIM-A) and the respective company representatives.

Submission Guidelines

     Product-B               IIMB

     Prayaag                 Welingkar

     Affiche                    SOIL 

     Phoenix                  IIMA 

     3Marketeers           IMI, Delhi 

     NITIELeaks            NITIE 

     IceCube                 NITIE 

     M&A                       IIMA 

     Productmaniacs    IIMB 

     Productomania      IIMA 

     Team Big Bang      KJ Somaiya

      Wait-Listed:   

      soup-a-stars          IIMA