With ever changing consumer needs and tastes, and the companies becoming more customer-centric than ever, Market Researchers have to keep re-inventing themselves to keep pace.

A workshop tuned to the needs of modern day market research techniques.

A 2-3 hour workshop that would give an overview of the marketing research industry globally as well as India with a special focus on how various businesses benefit from marketing research. The workshop will illustrate various tools and methodologies available for market research and how each of them is used to address substantive marketing problems such as segmentation, estimating market potential, forecasting and positioning new products.

This second part of the event would have a case study, for which the participants would be divided into groups of 5-6 and asked to submit presentations for a case, which will be distributed at that time only.

Expected Participation: 250-300 B-schools students

Event Format: Workshop + Case study competition

Number of Participants: 300 seats (on FCFS basis)

Registration Fees:

• Without Accommodation: Rs. 500 per person

  With Accommodation: Rs. 800 per person

  Accommodation will be for 3 days i.e. 21-23 October, 2011

• The payment can be made via DD's. The DD should be drawn in favour of "Indian Institute of Management, Ahmedabad"

• The last date for receiving DD's is 18^th October, 2011.

• Please send in your DD's to: Prashant Gazipur, Secretary Insight, Dorm 13, Room 11, IIM Ahmedabad, Vastrapur, Ahmedabad - 380015 ( Gujarat ) Ph: +91-8905999241

• Registration will be cancelled in case of non-payment of fees by 21 October, 2011.

Event Registration:

• Participants can register individually or in teams of 2 to 6.

• Participants who register as individuals can form a team on the day of the workshop

• A participant can be a part of one team only and the teams cannot be changed after registration

• Last date for Registration is 17^th October, 2011

• Only those participants who register for the workshop will be eligible to take part in the Case Study competition.

26^th September: Registrations Open

20^th October: Last date for registration

21^st October: Last date for receiving registration fees

22nd October:

2pm - 6pm - Nielsen Workshop

6pm - 12 midnight - Case Distribution and team asked to 

make submissions

23rd October:

Final presentations of Shortlisted entries

Workshop:

A Certificate of Participation and Completion will be issued to all participants attending the workshop.

Case Study:

Prizes:

1^st: Rs 10,000

2^nd: Rs 5,000