A variety of projects are awarded to student teams each year by corporate clients. Initially, the client provides project teams with an initial brief that describes the problem. Various project teams then prepare research proposals detailing their approaches and methodology for execution. The client then selects the most promising research proposals. The client coordinates with and provides further details to the selected teams, which then refine and develop the research plans to ensure excellent results and flawless execution. The project team then designs interesting games which discreetly capture consumer responses to provide an insight into the factors that matter in making any decision. Since teams compete among themselves for the 'Best Project' award, they leave no stone unturned in ensuring that they put their best foot forward in project execution.

This pursuit of excellence has seen clients returning extremely satisfied with the results delivered by Insight's project teams, year after year. The glowing testimonials and praise heaped upon the project teams, in execution of projects on diverse topics ranging from mobile banking to FMCG, are witnesses to the dedication of the myriad project teams.

• We ask you to describe the organizational issue.

• The problem is communicated to all student teams ensuring a large audience.

• Each team is mentored by PGPX or FPM members.

• These student teams (4-5 members each), present their understanding of the issue and their initial analysis.

• You choose the team that you feel is most suited to tackle the project.

• You interact with the team frequently and review its progress over the project completion time, which varies from 2 to 4 months, depending on the scope of the project.

• The team presents a detailed analysis and submits the final report.

We, at Insight, assure you a fresh perspective and hands on approach in providing effective and practical marketing research for your organisation. Our ability to provide unique and creative insights is built on both individual capability and in-depth knowledge.

The Insight project teams consist of highly motivated and bright students. Several of these students have completed internships in marketing across a varied portfolio of companies in some of the best roles available worldwide.

Clients can select from the participant teams to find a synergy between their requirements and the team's abilities. They can also interact with their team periodically and review the project to monitor progress and direction.

Our teams have access to IIMA's extensive knowledge resources, library and databases, apart from the constant advisory support of the PGPX participants. The PGPX participants, consisting of senior managers of multinational firms and entrepreneurs, bring with them top class industry experience.

Most importantly, the faculty members provide regular guidance to the teams throughout the duration of the project. This ensures that any problems faced by students are resolved in the best possible manner, making it possible to achieve the best quality of results.